In this article, DraftKings is introducing a new subscription service named DraftKings Sportsbook+ to enhance the betting experience for its customers. Priced at $20 per month, the service was quietly launched on Dec. 28 for selected customers in New York. It offers subscribers a profit boost of up to 100% on winning parlays. For instance, a two-leg parlay receives a 10% boost, a six-leg parlay gets a 50% boost, and an 11-leg parlay enjoys a full 100% boost, with a maximum eligible bet of $25.
New York serves as a strategic testing ground for DraftKings due to its strong performance in the online gaming market. The company may also be aiming to mitigate taxes in New York, where sports wagering taxes are at a high rate of 51%, tied with New Hampshire for the highest in the country.
DraftKings had previously announced plans to impose a small tax on customers in states with multiple operators and tax rates exceeding 20%, but later reversed this decision in August. As the first U.S. operator to introduce a subscription service, DraftKings is being closely observed by others in the industry. Parlays, a popular form of betting involving multiple events, are a lucrative and expanding segment for sportsbooks.
According to DraftKings, the subscription service is intended to elevate the fan experience by adding excitement and value to their wide range of parlay options. The news was initially reported by Sportico, though the company has not disclosed the number of users who have signed up. DraftKings is offering the first month free, after which the subscription fee will apply. While currently exclusive to New York, DraftKings has expressed openness to expanding the service to other states in the future.
