Sun Day Red is facing challenges in trademarking its logo as Puma has filed a notice of opposition against Tiger Woods’ logos associated with the brand. Puma argues that the Sun Day Red logo bears a striking resemblance to its own logo that has been in use since 1969. The German company aims to prevent the TaylorMade-owned golf brand from using its proposed mark due to potential consumer confusion.
Sun Day Red, introduced in February after Woods’ long-standing partnership with Nike, features a leaping cat in its logo. The brand’s name signifies Woods’ tradition of wearing red on Sundays, while the 15 lines on the logo represent his 15 major championship victories. This opposition from Puma is the second one faced by Sun Day Red, with a previous notice filed by Tigeraire still under litigation.
TaylorMade expressed confidence in their trademarks and logos amidst the dispute. Trademark attorney Josh Gerben noted the significance of Puma’s challenge, emphasizing the potential impact of ongoing litigation. While a trial is expected in September 2026, Gerben mentioned the possibility of a settlement between the parties. Logo disputes like this are less common compared to those involving names or slogans, with Tiger Woods’ stature making him a notable figure in such legal battles.
